This is not a commercial and it is not a short form video describing the organization. This video is what I call a “brand video.” This brand video is used to introduce the brand to a new audience and to refresh and reinforce the spirit of the organization to its current members. I think it [...]
Continue reading about Boise Young Professionals (BYP) Brand Video
I really don’t have anything amazing or ground breaking to share with you today, just one of my favorite commercials of all time. However, I am writing a multi-installment series on my first white-paper “What are Effective Influence Strategies for a Peer-to-Peer Co-Worker Relationship.” Stay tuned for that. Until then, this is another SportsCenter commercial and [...]
Each author has his/her own voice, opinion, and agenda. Moreover, my writing has its own voice, opinion, and agenda. My agenda today is to dispel a nasty notion that continues to plague many companies, organizations, and individuals. That notion is that “experience” is the most important commodity in business. I’m here to convince you that [...]
Continue reading about Why Ability is More Important than Experience
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